Abstract

In the 20th century, tourism has been one of the most fast growing industries as a result of some factors such as development in communication channels and phanomenon at globalisation. This increase in tourism demand affected directly the supply served in tourism establishments. The theme of this study in investigating the tourism products in terms of price mix. Aforementioned products includes the pyhsical products that are presented to consumels by tourism establishments and all of the services. The aim of this study is contributing to the theoritical aspect of the subject by investigating pricing methods and policies of tourism establishmens as well as the factors that are influentae in pricing process.