Vol. 1 No. 2 (2016): Turkish Journal of Marketing
Articles

A THEORITICAL STUDY ON DISCUSSIONS ABOUT MARKETING THEORY AND DIFFERENT POINT OF VIEWS ON MARKETING THEORY

PDF (Türkçe)
  • Mehmet MÜRÜTSOY,
  • Murat TOKSARI
Mehmet MÜRÜTSOY
Ömer Halisdemir University, PhD. Student
Bio
Murat TOKSARI
Assist. Prof. Dr., Ömer Halisdemir University
Bio
DOI: https://doi.org/10.30685/tujom.v1i2.10

Published 06/02/2017

Keywords

  • pazarlama teorisi
  • Marketing Theory

How to Cite

MÜRÜTSOY, M., & TOKSARI, M. (2017). A THEORITICAL STUDY ON DISCUSSIONS ABOUT MARKETING THEORY AND DIFFERENT POINT OF VIEWS ON MARKETING THEORY. Turkish Journal of Marketing, 1(2), 131–144. https://doi.org/10.30685/tujom.v1i2.10

Abstract

The consumers? behaviours and the world of business is becoming more and more complicated.  Marketing needs a theory to explain this complication, to make the efforts in marketing more efficient and to make quick and right decisions.  While a theory is explaining a phenomenon, it  is also developing the scientific understanding via systematic structures with predictive ability.  Explanation of marketing theory and formulation provide more efficient solutions to the problems appearing in marketing efforts and it helps to find out the basic causes of these problems The aim of the study is to reveal the issues discussed in marketing theory and to find out the basic opinions about marketing theory by examining approaches which  gain different point of views along with summarizing the basic arguments on these views.

PDF (Türkçe)

Downloads

Download data is not yet available.

References

  1. Alvesson, M. (1994). Critical Theory and Consumer Marketing. Scandinavian Journal of Management 10(3): 291?313.
  2. Alvesson, M. and Willmott, H. (1996). Making Sense of Management: A Critical Introduction, London, Sage Publishing.
  3. Arndt, J. (1985). On Making Marketing Science More Scientific: Role of Orientations, Paradigms, Metaphors, and Puzzle Solving. Journal of Marketing, 49(3), 11-23.
  4. Baker, Michael J. (1995). The Need for Theory in Marketing, In Marketing Theory and Practice, eds. Michael J Baker et al. London: Macmillan Education UK, 10?22.
  5. Bartels, Robert (1968). The general theory of marketing. Journal of Marketing, 32 (January), 26-33.
  6. Bartels, R. (1983). Is marketing defaulting its responsibilities? Journal of Marketing, 47(4), pp. 32?35
  7. Burton, D. (2005). Marketing Theory Matters. British Journal of Management, Vol. 16, No. 1, pp. 5-18, March
  8. Bush, R. and Hunt, S. D. (1982). Marketing theory, philosophy of science perspectives, American Marketing Association, Chicago, IL
  9. Buzzell, D. (1963). Is Marketing a Science? Harvard Business Review (January-February)
  10. Calhoun, C. (1996). Critical SocialTheory. Blackwell, Oxford.
  11. Erdoğan B. Z., Tiltay A., Kimzan H.S. (2011). Pazarlama Teorisi?nin Felsefi Temelleri: Değişim mi, İlişki mi?, Tüketici ve Tüketim Araştırmaları Dergisi, Cilt. 3, Sayı.1, s.1-27
  12. Fillis, I. (2009). An evaluation of artistic influences on marketing theory and practice. Marketing Intelligence & Planning, Vol. 27 Iss: 6, pp.753 ? 774
  13. George S. Day, John Deighton, Das Narayandas, Evert Gummesson, Shelby D. Hunt, C.K. Prahalad, Roland T. Rust, Steven M. Shugan (2004). Invited Commentaries on ?Evolving to a New Dominant Logic for Marketing?. Journal of Marketing, January 2004, Vol. 68, No. 1, pp. 18-27.
  14. Grönroos, C. (2006). Adopting a service logic for marketing. Marketing Theory, 6(3), 317-333.
  15. Halbert M. (1975). The Meaning and Sources of Marketing Theory, New York: McGraw-Hill
  16. Hauser, John R. (1985). The Coming revolution in Marketing Theory, in R. Russell, ed., Marketing in an Electronic Age, (Harvard Business School Press: Boston, MA), 344-363.
  17. Homans, G. C. (1967). The Nature of Social Science, New york: Brace&World.
  18. Hunt, S. D. (1973). Lawlike Generalizations and Marketing Theory. Journal of Marketing 37 (July): 69-70.
  19. Hunt, S. D. (1976). Marketing Theory: Conceptual Foundations of Research in Marketing, Columbus, Ohio: Grid Publishing, Inc.
  20. Hunt, S. D. (1990). Truth in Marketing Theory and Research. Journal of Marketing, 54(3), 1-15.
  21. Hutchinson, K. (1952). Marketing as a Science: An Appraisal. Journal of Marketing, 16 (3), 286-293.
  22. Kotler, P. (1978). A Critical Assessment of Marketing Theory and Practice." In Diffusing Marketing Ideas: The Contributions of Bauer, Green, Kotler and Levitt, edited by Alan R. Andreasen and David Gardner, Champaign, The University of Illinois Press
  23. Kotler, P. (2001-2012). Kotler Marketing Group. Web site: http://www.kotlermarketing.com/phil_questions.shtml
  24. Lee, C.E. (1965). Measurement and the Development of Science and Marketing. Journal of Marketing Research, 2 (February 1965), pp. 20-25).
  25. Leone, R., & Schultz, R. (1980). A Study of Marketing Generalizations. Journal of Marketing, 44(1), 10-18.
  26. Levitt, T. (1962). Innovation in Marketing, New York: McGraw-Hill.
  27. Peter, J. (1992). Realism or Relativism for Marketing Theory and Research: A Comment on Hunt's "Scientific Realism" Journal of Marketing, 56(2), 72-79.
  28. Rescher, N. (1970). Scientific Explanation, New York: The Free Press.
  29. Roger A. K., Raj S. (1999). Revisiting Marketing?s Lawlike Generalizations? A Comment. Journal of the Academy of Marketing Science, Vol 27, Issue 1, pp. 101 ? 104
  30. Roland S. V. (1949). Towards a Theory of Marketing-a Comment. Journal Of Marketıng, Vol. 13 April, 1949, pp. 520-522
  31. Rossiter, J. (2001). What is Marketing Knowledge? Stage I: Forms of Marketing Knowledge?, Marketing Theory 1(1): 9?26.
  32. Sheth, Jagdish N. and Rajendra S. Sisodia. (1999). Revisiting Marketing?s Lawlike Generalizations. Journal of the Academy of Marketing Science, 27 (Winter): 71-87.
  33. Skipper, R. & Hyman, M. R. (1990). Marketing and logical deduction. Journal of Marketing:89--92.
  34. Taylor, W. (1965). Is Marketing a Science?" Revisited. Journal of Marketing, 29 (3), 49-53
  35. Vargo, Stephen L. and Robert F. Lusch (2004). Evolving to a New Dominant Logic for Marketing, Journal of Marketing, 68 (January), 1?17
  36. Wierenga B., (2002). On academic marketing knowledge and marketing knowledge that marketing managers use for decision-making. Marketing Theory 2 (4): 355?362
  37. Zaltman, G., Karen L. and Michael H. (1985). Theory Construction in Marketing: Some Thoughts on Thinking, New York: John Wiley & Sons