[1]
ÇINAR, D. and KIRÇOVA, İbrahim 2018. ?PAY WHAT YOU WANT PRICING STRATEGY? AS A NEW SALES PROMOTION METHOD - AN EXPERIMENTAL STUDY ON FOOD AND BEVERAGE BUSINESSES. Turkish Journal of Marketing. 3, 2 (Aug. 2018), 65–83. DOI:https://doi.org/10.30685/tujom.v3i2.36.