@article{Özdemir_2021, title={Religiosity and sustainable consumption behaviour: The mediating role of voluntary simplicity}, volume={6}, url={https://www.tujom.org/index.php/1/article/view/111}, DOI={10.30685/tujom.v6i1.111}, abstractNote={<p>The purpose of this study is to examine the mediating role of voluntary simplicity between religiosity and sustainable consumption behaviour. This study draws on the value-attitude-behaviour hierarchy model. Within the scope of the research, religiosity (intrinsic and extrinsic) and voluntarily simplicity lifestyle (cautious attitudes in shopping and self-sufficiency) are examined under two dimensions, and sustainable consumption behaviour (environmentally-consciousness, redundant consumption, saving, and reusability) under four dimensions. The data obtained from 285 university students through the face-to-face survey were analyzed with Process Macro developed by Hayes (2013). According to results, cautious attitudes in shopping and self-sufficiency have an indirect-only mediation role between intrinsic religiosity and environmentally-consciousness dimension. Furthermore, a cautious attitude in shopping has an indirect-only mediation role between intrinsic religiosity and redundant consumption, saving and reusing. However, dimensions of voluntary simplicity do not mediate the relationship between external religiosity and sustainable consumption behaviour dimensions.</p>}, number={1}, journal={Turkish Journal of Marketing}, author={Özdemir, Neslişah}, year={2021}, month={Apr.}, pages={70–89} }