TY - JOUR AU - GHAREEB, Ahmed Eid PY - 2017/08/25 Y2 - 2024/03/28 TI - THE ATTITUDES OF HUMAN CAPITAL IN INTERNATIONAL COMPANIES ?TOWARDS USING PODCASTING AS AN INNOVATIVE ASYNCHRONOUS TRAINING ?AND DEVELOPING TOOL JF - Turkish Journal of Marketing JA - tujom VL - 1 IS - 3 SE - Articles DO - 10.30685/tujom.v1i3.14 UR - https://www.tujom.org/index.php/1/article/view/12 SP - 138-149 AB - <p>Although many studies discussed podcasting benefits from different areas like (&nbsp; Lee &amp; Chan, 2007?; ? Evans, 2008; Kennedy et al., 2011?)? &nbsp;no one discussed the attitudes of Human Capital ?towards Using it as an ?Innovative Asynchronous training ?and developing ?tool. ? so this ?paper aims to investigate these attitudes.? In order to do so,&nbsp; The researcher investigated a field study taking a sample participants of 120 workers from the ?studied companies and gave them a five-point Likert scale? questionnaire about their attitudes towards Using Podcasting in training. The data were analyzed using SPSS. It was found that ? participants ?had a very positive attitude toward podcasts and had very high motivation to develop their skills with the help of podcasts.</p> ER -