The influence of digital platforms on entrepreneurial success: A study of platform-based businesses. Turkish Journal of Marketing, [S. l.], v. 10, n. 2, p. 37–47, 2025. DOI: 10.30685/tujom.v10i2.215. Disponível em: https://www.tujom.org/index.php/1/article/view/215. Acesso em: 26 oct. 2025.