The strategic impact of artificial intelligence on medical tourism marketing. Turkish Journal of Marketing, [S. l.], v. 10, n. 3, p. 107–114, 2026. DOI: 10.30685/tujom.v10i3.220. Disponível em: https://www.tujom.org/index.php/1/article/view/220. Acesso em: 9 jan. 2026.