The mediating role of the need for uniqueness in the effect of fear of missing out (FOMO) on impulsive purchasing. Turkish Journal of Marketing, [S. l.], v. 10, n. 4, p. 170–190, 2026. DOI: 10.30685/tujom.v10i4.230. Disponível em: https://www.tujom.org/index.php/1/article/view/230. Acesso em: 8 jul. 2026.