ÇINAR, D.; KIRÇOVA, İbrahim. ?PAY WHAT YOU WANT PRICING STRATEGY? AS A NEW SALES PROMOTION METHOD - AN EXPERIMENTAL STUDY ON FOOD AND BEVERAGE BUSINESSES. Turkish Journal of Marketing, [S. l.], v. 3, n. 2, p. 65-83, 2018. DOI: 10.30685/tujom.v3i2.36. Disponível em: https://www.tujom.org/index.php/1/article/view/27. Acesso em: 16 apr. 2021.