TOKMAK, G. A CONCEPTUAL VIEW ON DIDEROT EFFECT AND ZEIGARNIK EFFECT IN CONSUMPTION. Turkish Journal of Marketing, [S. l.], v. 4, n. 1, p. 42-61, 2019. DOI: 10.30685/tujom.v4i1.39. Disponível em: https://www.tujom.org/index.php/1/article/view/39. Acesso em: 25 feb. 2021.