TOKMAK, G. A CONCEPTUAL STUDY ON EYE-TRACKING TECHNIQUE IN MARKETING COMMUNICATION. Turkish Journal of Marketing, [S. l.], v. 5, n. 2, p. 121-140, 2020. DOI: 10.30685/tujom.v5i2.92. Disponível em: https://www.tujom.org/index.php/1/article/view/92. Acesso em: 26 jan. 2021.