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TARHAN ─░brahim E, ATE┼× NB. A FAILED ADVERTISING CAMPAIGN: WHAT WENT WRONG? A CASE STUDY IN A FASHION RETAIL COMPANY. TUJOM [Internet]. 25Apr.2020 [cited 29Sep.2020];5(1):59-6. Available from: https://www.tujom.org/index.php/1/article/view/79