DOI: https://doi.org/10.30685/tujom.v5i1

Published: 2020-04-25

Full Issue

ABOUT US (KÜNYE) INDEX (İNDEKS) CONTENTS (İÇİNDEKİLER) ETHICS RULES (ETİK KURALLAR) THE ISSUE (SAYI)

Articles

THEORETICAL FRAMEWORK OF MARKETING AS AN ORGANIZATIONAL CULTURE

Zübeyir ÇELİK

1-21

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CUSTOMER SEGMENTATION AND PROFILING WITH RFM ANALYSIS

İbrahim SABUNCU, Edanur TÜRKAN, Hilal POLAT

22-36

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ANALYZING GREEN PURCHASING BEHAVIOR OF TURKISH AND PERSIAN CONSUMERS

Sara MOSAVICHECHAKLOU, Zehra BOZBAY

37-58

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A FAILED ADVERTISING CAMPAIGN: WHAT WENT WRONG? A CASE STUDY IN A FASHION RETAIL COMPANY

İbrahim Ethem TARHAN, Neşe Bihter ATEŞ

59-76

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INVESTIGATION OF PRODUCT INVOLVEMENT OF CONSUMERS IN THE CONTEXT OF PERSONALITY TRAITS

Buket BORA SEMİZ

77-99

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