Vol. 5 No. 1 (2020)

Published April 25 2020
Turkish Journal of Marketing
Full Issue
ABOUT US (KÜNYE) INDEX (İNDEKS) CONTENTS (İÇİNDEKİLER) ETHICS RULES (ETİK KURALLAR) THE ISSUE (SAYI)

Articles

Zübeyir ÇELİK
1-21
THEORETICAL FRAMEWORK OF MARKETING AS AN ORGANIZATIONAL CULTURE
PDF (Turkish)
İbrahim SABUNCU, Edanur TÜRKAN, Hilal POLAT
22-36
CUSTOMER SEGMENTATION AND PROFILING WITH RFM ANALYSIS
PDF
Sara MOSAVICHECHAKLOU, Zehra BOZBAY
37-58
ANALYZING GREEN PURCHASING BEHAVIOR OF TURKISH AND PERSIAN CONSUMERS
PDF
İbrahim Ethem TARHAN, Neşe Bihter ATEŞ
59-76
A FAILED ADVERTISING CAMPAIGN: WHAT WENT WRONG? A CASE STUDY IN A FASHION RETAIL COMPANY
PDF
Buket BORA SEMİZ
77-99
INVESTIGATION OF PRODUCT INVOLVEMENT OF CONSUMERS IN THE CONTEXT OF PERSONALITY TRAITS
PDF (Turkish)