THEORETICAL FRAMEWORK OF MARKETING AS AN ORGANIZATIONAL CULTURE Zübeyir ÇELİK pp. 1-21 Viewed: 907 times - Downloaded : 524 times PDF (Türkçe)
CUSTOMER SEGMENTATION AND PROFILING WITH RFM ANALYSIS İbrahim SABUNCU, Edanur TÜRKAN, Hilal POLAT pp. 22-36 Viewed: 1372 times - Downloaded : 605 times PDF
ANALYZING GREEN PURCHASING BEHAVIOR OF TURKISH AND PERSIAN CONSUMERS Sara MOSAVICHECHAKLOU, Zehra BOZBAY pp. 37-58 Viewed: 868 times - Downloaded : 357 times PDF
A FAILED ADVERTISING CAMPAIGN: WHAT WENT WRONG? A CASE STUDY IN A FASHION RETAIL COMPANY İbrahim Ethem TARHAN, Neşe Bihter ATEŞ pp. 59-76 Viewed: 1360 times - Downloaded : 557 times PDF
INVESTIGATION OF PRODUCT INVOLVEMENT OF CONSUMERS IN THE CONTEXT OF PERSONALITY TRAITS Buket BORA SEMİZ pp. 77-99 Viewed: 791 times - Downloaded : 545 times PDF (Türkçe)
