AN EMPIRICAL STUDY FOR DETERMINING THE SHOPPING CENTER PREFERENCES OF CONSUMERS IN BİLECİK

Abstract

In today's market conditions where consumption is increasing day by day and consumption habits are constantly changing, shopping malls are more than just shopping centers to meet the needs of people, they have become the places where people come together, socialize, eat and have a good time. At the same time, shopping malls where many events such as competitions, music concerts, children's activities or exhibitions are organized on important days and weekends are an important symbol of the modern economy in which consumers evaluate their free time outside of working hours and convert it into consumption. There are still cities in the world where there are no shopping malls, which are growing rapidly and competing intensively with each other. In this study, a survey was conducted with consumers living in Bilecik city center in order to determine consumption habits and preferences of consumers in Bilecik, a city without a shopping center. In this study, it is tried to determine whether there is a need for a shopping center in the city and what the department store, market and brand preferences of the consumers are in case of opening a shopping center.