Market segmentation based on consumers’ multi-channel behaviours on e-retail purchases. Turkish Journal of Marketing, [S. l.], v. 8, n. 4, p. 119–135, 2023. DOI: 10.30685/tujom.v8i4.189. Disponível em: https://www.tujom.org/index.php/1/article/view/189. Acesso em: 30 apr. 2025.