Motivations in recreational consumption: Evaluation of the theoretical framework through thematic content analysis. Turkish Journal of Marketing, [S. l.], v. 10, n. 2, p. 62–86, 2025. DOI: 10.30685/tujom.v10i2.217. Disponível em: https://www.tujom.org/index.php/1/article/view/217. Acesso em: 10 jan. 2026.