A bibliometric analysis of studies on healthcare marketing in the Web of Science database. Turkish Journal of Marketing, [S. l.], v. 10, n. 4, p. 143–154, 2026. DOI: 10.30685/tujom.v10i4.219. Disponível em: https://www.tujom.org/index.php/1/article/view/219. Acesso em: 8 jul. 2026.