Vol. 4 No. 1 (2019)

Published May 12 2019
Turkish Journal of Marketing
Full Issue
EDITORIAL TEAM (EDİTÖR KURULU) (Turkish) INDEX (İNDEKS) (Turkish) CONTENTS (İÇİNDEKİLER) (Turkish) EDITORIAL BOARD (YAYIN KURULU) (Turkish) THE ISSUE (SAYI) (Turkish)

Articles

Adnan DUYGUN, Süleyman Ahmet MENTEŞ
1-10
THE LAST DECADE OF MARKETING RESEARCH: THE CASE OF EUROPEAN JOURNAL OF MARKETING
PDF
Adnan KARA
11-25
EVALUATION OF HYBRID (CONVERGENT) PRODUCTS FOR FUNCTIONAL USAGE PURPOSES AND CATEGORY SIMILARITY
PDF (Turkish)
Perihan ŞIKER
26-41
THE IMPACT OF GENDER ON DECISION-MAKING STYLES OF YOUNG CONSUMERS
PDF (Turkish)
Gizem TOKMAK
42-61
A CONCEPTUAL VIEW ON DIDEROT EFFECT AND ZEIGARNIK EFFECT IN CONSUMPTION
PDF (Turkish)