Vol. 4 No. 2 (2019)

Published September 17 2019
Turkish Journal of Marketing
Full Issue
CONTENTS (İÇİNDEKİLER) (Turkish) EDITORIAL TEAM (EDİTÖR KURULU) (Turkish) EDITORIAL BOARD (YAYIN KURULU) (Turkish) INDEX (İNDEKS) (Turkish) THE ISSUE (SAYI) (Turkish)

Articles

Zuhal AKGÜN
62-80
THE EFFECT OF INSTAGRAM ON PURCHASE BEHAVIOR OF UNIVERSITY STUDENTS IN THE FRAMEWORK OF INFORMATION ADOPTION MODEL, ATTITUDE TOWARDS INFORMATION AND PERCEIVED RISK: THE CASE OF YOZGAT BOZOK UNIVERSITY VOCATIONAL SCHOOL
PDF (Turkish)
Utkay Nesimi GÖGEBAKAN, Ramazan NACAR
81-110
EFFICIENT SUPPLIER QUALITY MANAGEMENT AND PORTAL USAGE IN SUPPLIER RELATIONS: A CASE OF VSRM
PDF (Turkish)
Özlem BAYAR, Betül ÖZKAYA
111-130
A QUALITATIVE RESEARCH ON THE EFFECT OF AESTHETIC SENSE TRANSFERED BY ADVERTISEMENTS ON THE FORMATION OF COMMODITY FETISHISM
PDF (Turkish)
Deniz AKGÜL, Vildan GÜNEŞ
131-149
IS TECHNOLOGY ANXIETY EFFECTS CONSUMERS? TECHNOLOGY ACCEPTANCE?
PDF (Turkish)
Alain Michael MOMO
150-161
QUANTITATIVE PERCEPTIONS OF BACKUS?S E-GOVERNANCE MODEL
PDF (Turkish)
Gözde KANDEMİR, Serdar PİRTİNİ, Prof. Dr., Azra BAYRAKTAR, Prof. Dr.
162-183
A RESEARCH ON THE ROLE OF CONSUMER INVOLVEMENT AND PRODUCT KNOWLEDGE LEVELS ON PURCHASING DECISIONS
PDF