Vol. 4 No. 3 (2019)

Published December 25 2019
Turkish Journal of Marketing
Full Issue
CONTENTS (İÇİNDEKİLER) EDITORIAL TEAM (EDİTÖR KURULU) EDITORIAL BOARD (YAYIN KURULU) INDEX (İNDEKS) THE ISSUE (SAYI)

Articles

Hüseyin GÜVEN, Canan AY
184-203
THE EFFECT OF EXPERIENTIAL VALUE ON CUSTOMER SATISFACTION IN THE CONTEXT OF SHOPPING MALLS
PDF (Turkish)
Selin PEKTAŞ
204-220
NEW TRENDS IN MARKETING: A RESEARCH ON İÇMELER HEALING WATER FACILITY IN OSMANELİ BİLECİK IN THE SCOPE OF EXPERIENTIAL MARKETING
PDF (Turkish)
Samir DAS, Md. Mahiuddin SABBIR
221-240
EXPLORING FACTORS AFFECTING CONSUMERS? INTENTION TOWARD PURCHASING IMITATION JEWELRY: AN EXTENSION OF THEORY OF PLANNED BEHAVIOR
PDF
Hicran ÖZDEMİR, Enis Baha BİÇER
241-263
THE EFFECT OF PERCEIVED SERVICE QUALITY ON PATIENT SATISFACTION: A CASE OF A UNIVERSITY HOSPITAL
PDF (Turkish)
Fatih PINARBAŞI
264-279
DEMYSTIFYING MUSICAL PREFERENCES AT TURKISH MUSIC MARKET THROUGH AUDIO FEATURES OF SPOTIFY CHARTS
PDF
İnci ERDOĞAN TARAKÇI
280-297
AN EMPIRICAL STUDY FOR DETERMINING THE SHOPPING CENTER PREFERENCES OF CONSUMERS IN BİLECİK
PDF (Turkish)
Mustafa KARADENİZ, İlke KOCAMAZ
298-311
THE EFFECT OF FACEBOOK, YOUTUBE AND INSTAGRAM ADVERTISEMENTS ON CONSUMERS? BUYING BEHAVIOURS
PDF