Vol. 5 No. 2 (2020)

Published August 25 2020
Turkish Journal of Marketing
Full Issue
ABOUT US (KÜNYE) (Turkish) INDEX (İNDEKS) (Turkish) ETHIC RULES (ETİK KURALLAR) (Turkish) CONTENTS (İÇİNDEKİLER) (Turkish) THE ISSUE (SAYI) (Turkish)

Articles

Md. Mahiuddin SABBIR, Md. Safatur RAHMAN, Marzia NOMI, Tasmin JAHAN
100-120
UNDERSTANDING INTERNET BANKING USE IN BANGLADESH: THE ROLE OF INTERNET BANKING APPS, CUSTOMERS? PERCEPTIONS AND GREEN CONCERN
PDF
Gizem TOKMAK
121-140
A CONCEPTUAL STUDY ON EYE-TRACKING TECHNIQUE IN MARKETING COMMUNICATION
PDF (Turkish)
Şeref ABAY, Mehmet Emin AKKILIÇ
141-157
THE EFFECT OF CONSUMERS? PERCEIVED VALUE IN ONLINE PURCHASES ON BRAND LOYALTY: A STUDY ON THE CLOTHING PRODUCT BASIS
PDF (Turkish)
Derya Fatma BİÇER
158-178
ANALYSING THE RELATIONSHIP OF BRAND IMAGE WITH PERCEIVED QUALITY, SATISFACTION AND LOYALTY THROUGH STRUCTURAL EQUATION MODELLING
PDF (Turkish)