Vol. 6 No. 1 (2021)

Published April 25 2021
Turkish Journal of Marketing
Full Issue
About Us (Künye) (Turkish) Contents (İçindekiler) (Turkish) Index (İndeks) (Turkish) Ethics Rules (Etik Kurallar) (Turkish) The Issue (Sayı) (Turkish)

Articles

Yusuf Bahadır Doğru, Fatih Koç, Caner Giray, Belma Yön
1-20
Identification in football team fans: Sample of Kocaelispor fan
PDF (Turkish)
İbrahim Bozacı
21-31
Effect of guilt and the love of money on avoiding luxury clothing brand purchasing
PDF
Selin Pektaş, Buket Bora Semiz
32-50
Investigating the effects of factors that influence the attitudes of consumers towards private label products on their repurchase intention: A study on personal care products
PDF (Turkish)
Şakir Erdem, Ahmet Tuzcuoğlu
51-69
The effects of personal, corporate, environmental factors and brand image on the hospital preference: A research in İstanbul province
PDF (Turkish)
Neslişah Özdemir
70-89
Religiosity and sustainable consumption behaviour: The mediating role of voluntary simplicity
PDF (Turkish)
Fatih Pınarbaşı, İbrahim Kırçova
90-103
Emoji usage in brand communication through social media: An evaluation on Turkey context
PDF