Vol. 6 No. 2 (2021)

Published August 24 2021
Turkish Journal of Marketing
Full Issue
Front Pages (Ön Sayfalar) (Turkish) Contents (İçindekiler) (Turkish) Index (İndeks) (Turkish) Ethics Rules (Etik Kurallar) (Turkish) The Issue (Sayı) (Turkish)

Articles

İbrahim YEMEZ
104-124
Analysis of the effect of ethical consumption on hedonic consumption and compulsive purchasing behaviour with PLS-SEM
PDF (Turkish)
Pınar YÜRÜK-KAYAPINAR
125-142
The mediating role of security and privacy on the relationship between customer interface features and e-word of mouth marketing
PDF
Tuğba BAMYACIOĞLU, Emel TANYERİ MAZICI
143-159
A study on the effect of user-generated content on purchase behaviour
PDF (Turkish)