Vol. 7 No. 1 (2022)

Published March 25 2022
Turkish Journal of Marketing
Full Issue
Front Pages (Ön Sayfalar) (Turkish) Contents (İçindekiler) (Turkish) Index (İndeks) (Turkish) Ethics Rules (Etik Kurallar) (Turkish) The Issue (Sayı) (Turkish)

Articles

Figen Arslan Koçkaya
1-18
Branding perceptions and branding activities of domestic agricultural machinery manufacturers
PDF (Turkish)
Yasin Gültekin
19-30
The effects of crisis perception, price-conscious and attitude on unplanned purchasing in special discount days: An empirical study on Turkish consumers
PDF
Nurperihan Tosun, Abdullah Mısırlıoğlu
31-49
Competitive strategies on medical tourism: Islamic medical tourism
PDF (Turkish)