Vol. 7 No. 3 (2022)

Published September 25 2022
Turkish Journal of Marketing
Full Issue
Front Pages (Ön Sayfalar) (Turkish) Contents (İçindekiler) (Turkish) Index (İndeks) (Turkish) Ethics Rules (Etik Kurallar) (Turkish)

Articles

Seda MUTİ TABANLI, Mehmet Şükrü AKDOĞAN
105-124
Young consumers' attitudes together with geo-labelled food products and the effect of ethnocentric perceptions on purchasing intention
PDF (Turkish)
Ruziye COP, Melek ASTEKİN
125-147
The effect of brand authenticity on brand preference and the intermediate role of brand trust in internet shopping of generations X and Y
PDF (Turkish)
Feyza SOMTAŞ LEKESİZCAN, Leyla LEBLEBİCİ KOÇER
85-104
Impact of advertising strategies on women consumers' purchasing behaviour
PDF (Turkish)
Şimal ÇELİKKOL
148-161
Factors affecting brand love in the metaverse world and the effect of brand love on word-of-mouth marketing
PDF (Turkish)