Vol. 9 No. 3 (2024)

Published September 25 2024
Turkish Journal of Marketing
Full Issue
Contents (İçindekiler) (Turkish) Front Pages (Ön Sayfalar) (Turkish) Index (İndeks) (Turkish) Ethics Rules (Etik Kuralları) (Turkish) The Issue (Sayı) (Turkish)

Articles

Dr Salma Akter, Noor Marjuk Khan Arko, Taj Ashrafi
66-82
Hooked by curiosity: The zeigarnik effect amplifying customer loyalty and brand advocacy through thumb-stopper advertisements
PDF
Volkan Özbek, Ayşegül Yıldırım Kutbay, Kübra Akar
83-96
The effects of marketing expenditure operating in Borsa Istanbul on company performance
PDF (Turkish)
Esra Özkan Önem, Şükran Karaca
52-65
Effects of functional foods on mental health: A review from a gastronomy perspective
PDF (Turkish)