Vol. 9 No. 4 (2024)

Published December 25 2024
Turkish Journal of Marketing
Full Issue
Contents (İçindekiler) (Turkish) Front Pages (Ön Sayfalar) (Turkish) Index (İndeks) (Turkish) Ethics Rules (Etik Kuralları) (Turkish) The Issue (Sayı) (Turkish)

Articles

Ozan Karaarslan, Ramazan Nacar
97-113
Differentiation of digital marketing channel usage among generations X, Y, and Z
PDF (Turkish)
Murat Doğan, Handan Hamarat, Mehmet Gül
114-133
Attitudes of women entrepreneurs towards traditional foods: The case of Bingöl
PDF (Turkish)
Kenan Güllü, Didem Aşar, Hatice Tüfek
134-144
Determining the attitude towards phygital marketing technologies by using the technology acceptance model in terms of tourism businesses
PDF (Turkish)