Vol. 2 No. 1 (2017)

Published November 8 2017
Turkish Journal of Marketing
Full Issue
CONTENTS (İÇİNDEKİLER) (Turkish) EDITORIAL TEAM (EDİTÖR KURULU) (Turkish) EDITORIAL BOARD (YAYIN KURULU) (Turkish) ISSUE (SAYI) (Turkish)

Articles

Ramazan KURTOĞLU
1-20
EVALUATION OF THE TOURISM POTENTIAL OF YOZGAT IN THE SCOPE OF CITY MARKETING AND BRANDING AND SUGGESTIONS
PDF (Turkish)
Yıldıray KIZGIN
21-41
UNDERSTANDING CONSUMER TRENDS ON HALAL FOOD CONSUMPTION IN TURKEY: AN APPLICATION BY MULTI-DIMENSIONAL SCALE ANALYSIS
PDF (Turkish)
Aycan KÜLAHLI, Binnaz ÇİNAR, Fatih KOÇ, Volkan ÖZBEK, Özge AKYEL
42-60
THE EFFECTS OF MOTIVATION AND INVOLVEMENT ON PERCEIVED VALUE OF THE DESTINATION EXPERIENCE
PDF (Turkish)