Vol. 3 No. 2 (2018)

Published August 19 2018
Turkish Journal of Marketing
Full Issue
Contents (İçindekiler) (Turkish) Editorial Team (Editör Kurulu) (Turkish) Editorial Board (Yayın Kurulu) (Turkish) ISSUE (SAYI)

Articles

Dilaysu ÇINAR, İbrahim KIRÇOVA
65-83
?PAY WHAT YOU WANT PRICING STRATEGY? AS A NEW SALES PROMOTION METHOD - AN EXPERIMENTAL STUDY ON FOOD AND BEVERAGE BUSINESSES
PDF
Ahmet TUZCUOĞLU, Sema Nur FAYDA, Yasenkare TUNIYAZI, Zübeyde ÖZ
84-107
DO THE EFFECTS OF BRAND PERSONALITY DIMENSIONS ON BRAND LOYALTY CHANGE ACCORDING TO CONSUMERS? PERSONALITIES?
PDF
Zübeyir ÇELİK, Şakir ERDEM
108-126
THE EFFECT OF WEB SITE CONTENT ON USER ACCEPTANCE OF E-RETAIL
PDF (Turkish)
Ayşe ŞAHİN, Aytekin FIRAT
127-142
THE EFFECT OF SOCIAL MEDIA ON HEDONIC CONSUMPTION OF INDIVIDUALS
PDF (Turkish)
Binnaz ÇİNAR, Görkem AKGÜL, Erdoğan KORKMAZ
143-165
THE INFLUENCE OF CHARISMATIC LEADER ON EMPLOYEE MOTIVATION: A RESEARCH ON THE MINING SECTOR
PDF (Turkish)
Metin TOPTAŞ
166-180
NEOMODERNISM: TOWARDS A PARADIGM SHIFT IN MARKETING
PDF