DOI: https://doi.org/10.30685/tujom.v4i3

Published: 2019-12-25

Full Issue

CONTENTS (İÇİNDEKİLER) EDITORIAL TEAM (EDİTÖR KURULU) EDITORIAL BOARD (YAYIN KURULU) INDEX (İNDEKS) THE ISSUE (SAYI)

Articles

THE EFFECT OF EXPERIENTIAL VALUE ON CUSTOMER SATISFACTION IN THE CONTEXT OF SHOPPING MALLS

Hüseyin GÜVEN, Canan AY

184-203

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NEW TRENDS IN MARKETING: A RESEARCH ON İÇMELER HEALING WATER FACILITY IN OSMANELİ BİLECİK IN THE SCOPE OF EXPERIENTIAL MARKETING

Selin PEKTAŞ

204-220

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EXPLORING FACTORS AFFECTING CONSUMERS’ INTENTION TOWARD PURCHASING IMITATION JEWELRY: AN EXTENSION OF THEORY OF PLANNED BEHAVIOR

Samir DAS, Md. Mahiuddin SABBIR

221-240

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THE EFFECT OF PERCEIVED SERVICE QUALITY ON PATIENT SATISFACTION: A CASE OF A UNIVERSITY HOSPITAL

Hicran ÖZDEMİR, Enis Baha BİÇER

241-263

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DEMYSTIFYING MUSICAL PREFERENCES AT TURKISH MUSIC MARKET THROUGH AUDIO FEATURES OF SPOTIFY CHARTS

Fatih PINARBAŞI

264-279

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AN EMPIRICAL STUDY FOR DETERMINING THE SHOPPING CENTER PREFERENCES OF CONSUMERS IN BİLECİK

İnci ERDOĞAN TARAKÇI

280-297

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THE EFFECT OF FACEBOOK, YOUTUBE AND INSTAGRAM ADVERTISEMENTS ON CONSUMERS’ BUYING BEHAVIOURS

Mustafa KARADENİZ, İlke KOCAMAZ

298-311

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