DOI: https://doi.org/10.30685/tujom.v3i2

Published: 2018-08-19

Full Issue

Contents (İçindekiler) (Türkçe) Editorial Team (Editör Kurulu) (Türkçe) Editorial Board (Yayın Kurulu) (Türkçe) ISSUE (SAYI)

Articles

“PAY WHAT YOU WANT PRICING STRATEGY” AS A NEW SALES PROMOTION METHOD - AN EXPERIMENTAL STUDY ON FOOD AND BEVERAGE BUSINESSES

Dilaysu ÇINAR, İbrahim KIRÇOVA

65-83

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DO THE EFFECTS OF BRAND PERSONALITY DIMENSIONS ON BRAND LOYALTY CHANGE ACCORDING TO CONSUMERS’ PERSONALITIES?

Ahmet TUZCUOĞLU, Sema Nur FAYDA, Yasenkare TUNIYAZI, Zübeyde ÖZ

84-107

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THE EFFECT OF WEB SITE CONTENT ON USER ACCEPTANCE OF E-RETAIL

Zübeyir ÇELİK, Şakir ERDEM

108-126

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THE EFFECT OF SOCIAL MEDIA ON HEDONIC CONSUMPTION OF INDIVIDUALS

Ayşe ŞAHİN, Aytekin FIRAT

127-142

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THE INFLUENCE OF CHARISMATIC LEADER ON EMPLOYEE MOTIVATION: A RESEARCH ON THE MINING SECTOR

Binnaz ÇİNAR, Görkem AKGÜL, Erdoğan KORKMAZ

143-165

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NEOMODERNISM: TOWARDS A PARADIGM SHIFT IN MARKETING

Metin TOPTAŞ

166-180

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