Vol. 7 No. 2 (2022)

Published June 25 2022
Turkish Journal of Marketing
Full Issue
Front Pages (Ön Sayfalar) (Turkish) Contents (İçindekiler) (Turkish) Index (İndeks) (Turkish) Ethics Rules (Etik Kurallar) (Turkish)

Articles

Peruze Cansu AKDENİZ, Assoc. Prof. Dr Leyla LEBLEBİCİ KOÇER
50-71
Research on consumer attitude to online video advertising: YouTube example
PDF (Turkish)
Samir DAS, Md. Mahiuddin SABBIR, Fatema-Tuz ZOHORA, Md. Shahinur RAHMAN
72-84
Investigating purchase intention for skin care products in Bangladesh: The role of personal factors
PDF