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Abstract
This study investigates how personal factors influence buying intention for skincare products in Bangladesh. This study employs a structured questionnaire to gather information from a sample of 318 respondents. Multivariate analysis (e.g., factor analysis, multiple regression) was used to examine the data. The study’s outcomes revealed that three personal factors: self-image, ageing effect, and physical attractiveness, have a significant impact, while the health consciousness factor does not have a considerable influence on consumers' intention to buy skincare goods. The study adds value in two unique areas; First, it reaffirms the importance of personal considerations in skin care product purchases in Bangladesh. Second, it supplies marketers with information to help them better understand consumers' purchase intention for skincare goods.
References
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