Vol. 10 No. 4 (2025)

Published June 3 2026
Turkish Journal of Marketing
Full Issue
Front Pages (Ön Sayfalar) (Turkish) Contents (İçindekiler) (Turkish) indeks (Turkish) Ethics Rules (Etik Kuralları) (Turkish) The Issue (Sayı) (Turkish)

Articles

Mehmet Yorulmaz, Osman Ekenel
143-154
A bibliometric analysis of studies on healthcare marketing in the Web of Science database
PDF
Abdullah Yıldız, Durmuş Baysal
155-169
The relationship between advertising expenditures and household indebtedness in Türkiye: An evaluation from the perspective of ethical marketing and moral economy
PDF (Turkish)
Ahmet Duman, Özlem Akbulut Dursun
170-190
The mediating role of the need for uniqueness in the effect of fear of missing out (FOMO) on impulsive purchasing
PDF (Turkish)