TURKISH JOURNAL OF MARKETING

Vol 5 No 2 (2020): TURKISH JOURNAL OF MARKETING

Published: 2020-08-25

ABOUT US (KÜNYE) (Türkçe) INDEX (İNDEKS) (Türkçe) ETHIC RULES (ETİK KURALLAR) (Türkçe) CONTENTS (İÇİNDEKİLER) (Türkçe) THE ISSUE (SAYI) (Türkçe)

UNDERSTANDING INTERNET BANKING USE IN BANGLADESH: THE ROLE OF INTERNET BANKING APPS, CUSTOMERS’ PERCEPTIONS AND GREEN CONCERN

Md. Mahiuddin SABBIR, Md. Safatur RAHMAN, Marzia NOMI, Tasmin JAHAN

100-120

PDF

A CONCEPTUAL STUDY ON EYE-TRACKING TECHNIQUE IN MARKETING COMMUNICATION

Gizem TOKMAK

121-140

PDF (Türkçe)

THE EFFECT OF CONSUMERS’ PERCEIVED VALUE IN ONLINE PURCHASES ON BRAND LOYALTY: A STUDY ON THE CLOTHING PRODUCT BASIS

Şeref ABAY, Mehmet Emin AKKILIÇ

141-157

PDF (Türkçe)

ANALYSING THE RELATIONSHIP OF BRAND IMAGE WITH PERCEIVED QUALITY, SATISFACTION AND LOYALTY THROUGH STRUCTURAL EQUATION MODELLING

Derya Fatma BİÇER

158-178

PDF (Türkçe)

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