Turkish Journal of Marketing

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KAHRAMANMARAŞ DEPREMİ 06/02/2023

KAHRAMANMARAS EARTHQUAKE 02/06/2023

Current IssueVol 8, No 2 (2023): Turkish Journal of Marketing

Published June 26 2023

Articles

Investigation of the effect of consumption on foodstagramming behaviours

Doğan Kelam, Şükran Karaca

pp. 17-36

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The effect of attitude towards influencers on purchase intention: The mediating role of trust in the brand

Bekir Özkan, Aidana Yerezhep

pp. 37-50

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How does shopping in the Metaverse affect hedonic and utilitarian motivations?

Fatma Meltem Ay, Fatih Koç

pp. 51-63

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The role of the researcher in qualitative research and researcher diaries

Selda Fındıklı, Emine Pınar Saygın

pp. 64-74

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