Anahtar Kelimeler
Nasıl Atıf Yapılır
Öz
Bu çalışma, Siemens AG’nin Endüstri 4.0 çerçevesindeki dijital dönüşüm stratejilerini ve bu stratejilerin kalite yönetimi ile satış gücü verimliliği üzerindeki etkilerini incelemektedir. Yapay zekâ, makine öğrenimi ve gerçek zamanlı veri analitiği gibi ileri teknolojilerin entegrasyonu sayesinde Siemens, hem üretim süreçlerinde hem de satış operasyonlarında esneklik ve yüksek performans sağlamaktadır. Çalışmada karma yöntem yaklaşımı benimsenmiştir. 2021–2023 dönemine ait Siemens’in denetimden geçmiş kurumsal verileri üzerinde zaman serisi, korelasyon ve regresyon analizleri yapılmış; hata oranları, Net Tavsiye Skoru (NPS) ve satış performansı göstergeleri değerlendirilmiştir. Dijital yatırımlar, hata oranlarında %15’ten %10’a düşüş sağlarken NPS skoru 70’ten 80’e yükselmiştir. Aynı zamanda Siemens, ileri düzey veri analitiği, otomasyon ve CRM entegrasyonu sayesinde satış gücü etkinliğini artırmıştır. Regresyon analizine göre dijital yatırımlardaki %1’lik artış, kalite performansında %0.5’lik iyileşme ve satış süreçlerinde yüksek müşteri yanıt oranları ile sonuçlanmıştır. Dijital dönüşüm ve satış yönetimi genellikle ayrı incelenirken, bu çalışma her iki alanı entegre biçimde ele almaktadır. Siemens AG örneği, dijital teknolojilerin sadece kaliteyi değil aynı zamanda satış gücünü de etkin şekilde dönüştürerek rekabet avantajı sağladığını göstermektedir. Bu yönüyle çalışma, sektöre örnek teşkil eden bütüncül bir model ortaya koymaktadır.
Referanslar
Ahmed, A., Pereira, L., & Jane, K. (2024). Mixed methods research: Combining both qualitative and quantitative approaches.
Albino, R. (2021). Digital transformation: An overview of the phenomenon based on a dynamic capabilities framework. https://doi.org/10.13140/RG.2.2.16584.24321
Aldoseri, A., Al-Khalifa, K. N., & Hamouda, A. M. (2024). AI-powered innovation in digital transformation: Key pillars and industry impact. Sustainability, 16(5), 1790. https://doi.org/10.3390/su16051790
AlNuaimi, B. K., Singh, S. K., Ren, S., Budhwar, P., & Vorobyev, D. (2022). Mastering digital transformation: The nexus between leadership, agility, and digital strategy. Journal of Business Research, 145, 636–648. https://doi.org/10.1016/j.jbusres.2022.03.038
Alosani, M., Al-Dhaafri, H., & Yusoff, R. (2016). Mechanism of benchmarking and its impact on organisational performance. International Journal of Business and Management, 11(10), 172–172. https://doi.org/10.5539/ijbm.v11n10p172
Ananth, V. K., Abinash, M., & Rao, L. (2021). Intelligent manufacturing in the context of Industry 4.0: A case study of Siemens Industry. Journal of Physics: Conference Series, 1969(1), 012019. https://doi.org/10.1088/1742-6596/1969/1/012019
Arunachalam, D., Kumar, N., & Kawalek, J. (2017). Understanding big data analytics capabilities in supply chain management: Unraveling the issues, challenges, and implications for practice. Transportation Research Part E: Logistics and Transportation Review, 114, 416–436. https://doi.org/10.1016/j.tre.2017.04.001
Atieh, A. A., Abu Hussein, A., Al-Jaghoub, S., Alheet, A. F., & Attiany, M. (2025). The impact of digital technology, automation, and data integration on supply chain performance: Exploring the moderating role of digital transformation. Logistics, 9(1), 11. https://doi.org/10.3390/logistics9010011
Baquero, A. (2022). Net Promoter Score (NPS) and customer satisfaction: Relationship and efficient management. Sustainability, 14, 2011. https://doi.org/10.3390/su14042011
Bateman, A., Blanco, E., & Sheffi, Y. (2017). Disclosing and reporting environmental sustainability of supply chains. In S. Gold, S. Trautrims, & Z. Trodd (Eds.), Modern slavery and supply chain reporting: The role of business in tackling modern slavery (pp. xx–xx). New York, NY: Springer. https://doi.org/10.1007/978-3-319-29791-0_6
Blahušiaková, M. (2023). Business process automation: New challenges to increasing the efficiency and competitiveness of companies. Strategic Management, 28, 37–37. https://doi.org/10.5937/StraMan2300038B
Boehmer, J., Shukla, M., Kapletia, D., & Tiwari, M. (2019). The impact of the Internet of Things (IoT) on servitisation: An exploration of changing supply relationships. Production Planning & Control, 31(1), 1–17. https://doi.org/10.1080/09537287.2019.1631465
Bolton, R., McColl-Kennedy, J., Cheung, L., Gallan, A., Orsingher, C., Witell, L., & Zaki, M. (2018). Customer experience challenges: Bringing together digital, physical and social realms. Journal of Service Management, 29. https://doi.org/10.1108/JOSM-04-2018-0113
Brad, S., & Deeb, E. (2025). Integrating lean principles into lean robotics systems for enhanced production processes. Systems, 13(2), 106. https://doi.org/10.3390/systems13020106
Bradley, S., Kim, P., McMullen, J., & Wennberg, K. (2021). Policy for innovative entrepreneurship: Institutions, interventions, and societal challenges. Strategic Entrepreneurship Journal, 15. https://doi.org/10.1002/sej.1395
Bravi, L., & Murmura, F. (2021). Industry 4.0 enabling technologies as a tool for the development of a competitive strategy in Italian manufacturing companies. Journal of Engineering and Technology Management, 60, 101629. https://doi.org/10.1016/j.jengtecman.2021.101629
Brynjolfsson, E., Hitt, L., & Kim, H. (2011). Strength in numbers: How does data-driven decision-making affect firm performance? SSRN Electronic Journal, 1. https://doi.org/10.2139/ssrn.1819486
Cosa, M., & Torelli, R. (2024). Digital transformation and flexible performance management: A systematic literature review of the evolution of performance measurement systems. Global Journal of Flexible Systems Management, 25, xx–xx. https://doi.org/10.1007/s40171-024-00409-9
Cozmiuc, D., & Ioan, P. (2020). Innovation in the age of digital disruption: The case of Siemens. In M. Vlăduțescu (Ed.), Handbook of Research on Social and Organizational Dynamics in the Digital Era (Chapter 33, pp. xx–xx). Hershey, PA: IGI Global. https://doi.org/10.4018/978-1-5225-9615-8.ch033
Cozmiuc, D., & Ioan, P. (2020). Siemens' customer value proposition for the migration of legacy devices to cyber-physical systems in Industrie 4.0. In P. O. S. H. D. & T. M. T. (Eds.), Handbook of Research on Digital Transformation and Global Society (pp. 536–552). Hershey, PA: IGI Global. https://doi.org/10.4018/978-1-5225-9273-0.ch047
Doğu, E., & Firuzan, A. R. (2008). Statistical approach to quality improvement and Six Sigma improvement model (DMAIC). Yaşar Üniversitesi E-Dergisi, 3(9), 1093–1109.
Elia, G., Solazzo, G., Lerro, A., Pigni, F., & Tucci, C. L. (2024). The digital transformation canvas: A conceptual framework for leading the digital transformation process. Business Horizons, 67(4), 381–398. https://doi.org/10.1016/j.bushor.2024.03.007
Fadilasari, D., Ghatak, R., Roy, …, Garza-Reyes, J. A., Joshi, R., & Kandasamy, J. (2024). Adopting quality management practices in the Industry 4.0 era: An investigation into the challenges. Total Quality Management & Business Excellence, ahead-of-print, 1–26. https://doi.org/10.1080/14783363.2024.2354840
Fantozzi, I. C., Santolamazza, A., Loy, G., & Schiraldi, M. M. (2025). Digital twins: Strategic guide to utilise digital twins to improve operational efficiency in Industry 4.0. Future Internet, 17(1), 41. https://doi.org/10.3390/fi17010041
Ghobakhloo, M., & Iranmanesh, M. (2021). Digital transformation success under Industry 4.0: A strategic guideline for manufacturing SMEs. Journal of Manufacturing Technology Management, ahead-of-print. https://doi.org/10.1108/JMTM-11-2020-0455
Grant, D., Mergen, A., & Widrick, S. (2004). A comparative analysis of quality management in US and international universities. Total Quality Management & Business Excellence, 15(4), 423–438. https://doi.org/10.1080/1478336042000183613
Haleem, A., Javaid, M., & Singh, R. P. (2025). Encouraging Safety 4.0 to enhance industrial culture: An extensive study of its technologies, roles, and challenges. Green Technologies and Sustainability, 3(3), 100158. https://doi.org/10.1016/j.grets.2024.100158
Hassan, A. (2024). Emerging technologies in digital manufacturing and smart factories.
Herhausen, D., Miocevic, D., Morgan, R., & Kleijnen, M. (2020). The digital marketing capabilities gap. Industrial Marketing Management, 90, 276–290. https://doi.org/10.1016/j.indmarman.2020.07.022
Homburg, C., Jozić, D., & Kuehnl, C. (2017). Customer experience management: Toward implementing an evolving marketing concept. Journal of the Academy of Marketing Science, 45(3), 377–401. https://doi.org/10.1007/s11747-015-0460-7
Huber, R., Oberländer, A., Faisst, U., & Roeglinger, M. (2022). Disentangling capabilities for Industry 4.0 – An information systems capability perspective. Information Systems Frontiers, 26, 1667–1695. https://doi.org/10.1007/s10796-022-10260-x
Ijomah, T. (2024). The impact of customer relationship management (CRM) tools on sales growth and customer loyalty in emerging markets. International Journal of Management & Entrepreneurship Research, 6(9), 2964–2988. https://doi.org/10.51594/ijmer.v6i9.1533
Jain, V., Sheth, J., Mogaji, E., & Ambika, A. (2023). Customer-centric support services: An introduction to the next frontier for competitive advantage in the digital era. In Customer-centric marketing strategies: The next frontier for competitive advantage in the digital era. Cham, Switzerland: Springer. https://doi.org/10.1007/978-3-031-37097-7_1
Javaid, M., Haleem, A., Singh, R. P., & Sinha, A. K. (2024). Digital economy to improve the culture of Industry 4.0: A study on features, implementation and challenges. Green Technologies and Sustainability, 2(2), 100083. https://doi.org/10.1016/j.grets.2024.100083
Javaid, M., Haleem, A., Singh, R. P., & Suman, R. (2021). Significance of Quality 4.0 towards comprehensive enhancement in manufacturing sector. Sensors International, 2, 100109. https://doi.org/10.1016/j.sintl.2021.100109
Jerab, D., & Mabrouk, T. (2023). Strategic excellence: Achieving competitive advantage through differentiation strategy. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.4575042
Kamp, B., & Parry, G. (2017). Servitisation and advanced business services as levers for competitiveness. Industrial Marketing Management, 60, 82–91. https://doi.org/10.1016/j.indmarman.2016.12.008
Kar, U., Dash, R., McMurtrey, M., & Rebman, C. (2019). Application of artificial intelligence in automation of supply chain management. Journal of Strategic Innovation and Sustainability, 14. https://doi.org/10.33423/jsis.v14i3.2105
Keleko, A., Kamsu-Foguem, B., Houe Ngouna, R., & Tongne, A. (2022). Artificial intelligence and real-time predictive maintenance in Industry 4.0: A bibliometric analysis. AI and Ethics, 2. https://doi.org/10.1007/s43681-021-00132-6
Klimova, I., Hordieieva, I., Sereda, N., Pashchenko, O., & Petecki, I. (2023). Strategic marketing in a dynamic market environment: Adaptive approaches, analysis of trends and implementation of innovations. Conhecimento & Diversidade, 15(40), 98–118. https://doi.org/10.18316/rcd.v15i40.11273
Kothapalli, K. R. V. (2022). Exploring the impact of digital transformation on business operations and customer experience. Global Disclosure of Economics and Business, 11(2), 103–114. https://doi.org/10.18034/gdeb.v11i2.760
Kraus, S., Jones, P., Kailer, N., Weinmann, A., Chaparro-Banegas, N., & Roig-Tierno, N. (2021). Digital transformation: An overview of the current state of the art of research. SAGE Open, 11(3), xx–xx. https://doi.org/10.1177/21582440211047576
Kuşçu, A. (2019). Analysing the link between sales technology use and sales performance. Öneri Dergisi, 14(51), 112–127. https://doi.org/10.14783/maruoneri.vi.522176
Lysenko, S., Buriak, M., & Shevchenko, R. (2024). Siemens digital transformation case study towards organisational scale and success in electrical engineering industry. Управління змінами та інновації, 11, 57–65. https://doi.org/10.32782/CMI/2024-11-9
Madanaguli, A., Parida, V., Sjödin, D., & Oghazi, P. (2023). Literature review on industrial digital platforms: A business model perspective and suggestions for future research. Technological Forecasting and Social Change, 194, 122606. https://doi.org/10.1016/j.techfore.2023.122606
Mailani, D., Hulu, M., Simamora, M., & Kesuma, S. (2024). Resource-based view theory to achieve a sustainable competitive advantage of the firm: Systematic literature review. International Journal of Entrepreneurship and Sustainability Studies, 4(1), 1–15. https://doi.org/10.31098/ijeass.v4i1.2002
Margherita, E. G., & Braccini, A. M. (2021). Exploring the socio-technical interplay of Industry 4.0: A single case study of an Italian manufacturing organisation [arXiv preprint]. https://arxiv.org/abs/2101.05665
Martinčević, I. (2022). The correlation between digital technology and digital competitiveness. International Journal for Quality Research, 16, 541–558. https://doi.org/10.24874/IJQR16.02-13
Methuselah, J. (2024). Digital twin technology for smart manufacturing. Journal of Technology and Systems, 6, 52–65. https://doi.org/10.47941/jts.2143
Mihu, C., Pitic, A., & Bayraktar, D. (2023). Drivers of digital transformation and their impact on organisational management. Studies in Business and Economics, 18(1), 149–170. https://doi.org/10.2478/sbe-2023-0009
Olabode, S., & Bakare, A. (2020). An assessment of the reliability of secondary data in management science research. LASU Journal of Employment Relations & Human Resource Management, 1, 1–10. https://doi.org/10.36108/ljerhrm/8102.01.0102
Orero Blat, M., Palacios Marqués, D., Leal Rodríguez, A. L., & Ferraris, A. (2025). Beyond digital transformation: A multi mixed methods study on big data analytics capabilities and innovation in enhancing organisational performance. Review of Managerial Science, 19(2), 649–685. https://doi.org/10.1007/s11846-024-00768-8
Papadopoulos, T., Singh, S. P., Spanaki, K., Gunasekaran, A., & Dubey, R. (2021). Towards the next generation of manufacturing: Implications of big data and digitalisation in the context of Industry 4.0. Production Planning & Control, 33(1–4). https://doi.org/10.1080/09537287.2020.1810767
Paul, J., Ueno, A., Dennis, C., Alamanos, E., Curtis, L., Foroudi, P., … Wirtz, J. (2024). Digital transformation: A multi-disciplinary perspective and future research agenda. International Journal of Consumer Studies, xx, xx–xx. https://doi.org/10.1111/ijcs.13015
Pelser, T., & Gaffley, G. (2020). Implications of digital transformation on the strategy development process for business leaders. In M. Vlăduțescu (Ed.), Handbook of research on digital transformation, industry use cases, and the impact of disruptive technologies (Chapter 1). Hershey, PA: IGI Global. https://doi.org/10.4018/978-1-7998-4882-0.ch001
Pookandy, J. (2023). Exploring the impact of Salesforce CRM on sales automation and performance metrics through a quantitative analysis of efficiency gains and revenue growth. International Journal of Management, 14, 189–200.
Ramadan, M., Zakhem, N., Baydoun, H., Daouk, A., Youssef, S., Fawal, A., … Ashaal, A. (2023). Toward digital transformation and business model innovation: The nexus between leadership, organisational agility, and knowledge transfer. Administrative Sciences, 13(8), 185. https://doi.org/10.3390/admsci13080185
Ranjith Kumar, R., Ganesh, L. S., & Rajendran, C. (2021). Quality 4.0 – A review of and framework for quality management in the digital era. International Journal of Quality & Reliability Management, ahead-of-print. https://doi.org/10.1108/IJQRM-05-2021-0150
Schilirò, D. (2024). Digital transformation and its impact on organisations. International Journal of Business and Management, 19(6), 71–71. https://doi.org/10.5539/ijbm.v19n6p71
Shehadeh, M., Almohtaseb, A., Aldehayyat, J., & Abu-AlSondos, I. (2023). Digital transformation and competitive advantage in the service sector: A moderated-mediation model. Sustainability, 15(3), 1–22. https://doi.org/10.3390/su15032077
Bu çalışma Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License ile lisanslanmıştır.
Telif Hakkı (c) 2025 Bünyamin Daldıran- Kübra Daldıran- Kenan Güllü