Vol. 4 No. 2 (2019): Turkish Journal of Marketing
Articles

EFFICIENT SUPPLIER QUALITY MANAGEMENT AND PORTAL USAGE IN SUPPLIER RELATIONS: A CASE OF VSRM

Utkay Nesimi GÖGEBAKAN
Master Student, Bursa Technical University
Ramazan NACAR
Bursa Technical University
Bio

Published 2019-09-14

Keywords

  • supplier quality, supplier quality management, supplier quality development, supplier development, lean supplier quality management, global supplier quality management, total quality management
  • tedarikçi kalite, tedarikçi kalite yönetimi, tedarikçi kalite geliştirme, tedarikçi geliştirme, yalın tedarikçi kalite yönetimi, küresel tedarikçi kalite yönetimi, toplam kalite yönetimi

How to Cite

GÖGEBAKAN, U. N., & NACAR, R. (2019). EFFICIENT SUPPLIER QUALITY MANAGEMENT AND PORTAL USAGE IN SUPPLIER RELATIONS: A CASE OF VSRM. Turkish Journal of Marketing, 4(2), 81-110. https://doi.org/10.30685/tujom.v4i2.52

Abstract

The purpose of this study is to explain methods, tools of the effective supplier quality management, process and activities of global and lean supplier quality beginning with the function and role of supplier quality unit, performing at automotive industry, by explaining its relationship with other related departments; to explain methods regarding performance evaluation of the process by observing basic problems, factors affecting the process, risks and opportunities and finally after mentioning supplier relations management, analyzing the destionation of the study, vSRM software, and pros and cons of vSRM in details. The supplier quality department provides and controls the conformance of purchased goods with respect to customer requirements and expectations; it is a function that should be instituted not only in automotive industry but also all other industries, as taking the responsibity of tasks such as audit and evaluation, perfomance monitoring, corrective action follow-up, sub-component project management, supplier quality ranking and development.

Downloads

Download data is not yet available.