Anahtar Kelimeler
Nasıl Atıf Yapılır
Öz
This study was conducted to determine measures of dispersion for normal distribution of nation brand ranking in line with Backus?s e-governance model adoption. The significance of this study dwells in the quantitative interpretations of Backus?s e-governance model for rebranding African nations. This is an exploratory study, which is based on the emic perspective (author? s viewpoint) built on literature reviewing and inferential statistics. The results show that the probability for investors to select randomly South Africa as business destination P (RSA) is 35%. The mean of top 10 African nation brands being 61.2; South Africa?s brand variance of 156.8; and standard deviation of 5.8 translates better reputation and positioning from the sample (n).
TUJOM- Turkish Journal of Marketing Dergisinde makalelerin telif hakları Yazarlardadır.
TUJOM- Turkish JOurnal of Marketing, yayınladığı makaleleri Creative Commons (cc by-nc-nd 4.0) lisansı kapsamında korumaktadır. Makale gönderen yazarlar bunu kabul etmiş sayılır.