Author Guidelines


  1. Turkish Journal of Marketing (TUJOM) is a peer-reviewed journal published four times per year. Papers can be written in Turkish or English. Scientific and original articles in Marketing areas are published in the journal.
  2. Articles which are sent to publish in the journal can be written in Turkish or English. Articles which will be published in the journal should be proper with writing and linguistic rules. Scientific and linguistic responsibilities of the articles published in this journal belong to the author(s).
  3. All articles should be sent via the journal's web site ( Author(s) should prepare their article proper to publish the journal and ethic rules. Articles which are not proper to rules are not evaluated. Articles published or submitted for publication elsewhere are not evaluated.
  4. TUJOM Journal recommends the IMRAD format for article content to authors. The IMRAD (Introduction, Methods, Results, and Discussion) format is the most prominent norm for constructing a scientific journal article in the original research type (Wikipedia). IMRAD format is the writing format that defines the work most originally. As an alternative to the IMRAD format, studies can be prepared with the traditional format. TUJOM Journal declares that it will prioritise the submissions prepared in IMRAD format in the acceptance of the submissions to the referee review process.
  5. Articles submitted to the journal are sent to at least two referees with the Editorial Board's decision. The articles submitted to the journal are published with the Editorial Board's decision after obtaining a positive opinion from at least two different referees.
  6. During the layout process, the author(s) should reply to the messages about controlling and editing the article, within the specified period. If the author(s) do not reply to the messages within the specified period, their article is postponed to the following issue.
  7. Articles that completed their evaluation process are published considering their arrival date.
  8. More than one articles of one author are not published in the same issue.
  9. Since the peer-review system blinds our journal, any information that would reveal the name and identity of the author(s) should not be included in the submitted studies.


  1. Length of studies sent for publishing should not exceed 25 pages, including the appendix and references section. Papers should be written using " Palatino Linotype " in MS Word. Studies should be formatted on A4 paper. The margins of the paper should be 2,5 cm for all sides. Main headings should be 12 pt bold, subtitles 10 pt bold, text 10 pt regular, line spacing single line, one line spacing between paragraphs, paragraphs should be prepared in a page layout starting from the beginning of the line. Please click for the Article Submission File Template.
  2. Title of the article should be comprehensible and proper with the subject of the article.
  3. Articles that are sent to publish must involve minimum one or maximum 3 JEL (journal of economic literature) classification codes at the two-digit level. The link below can be used to determine which JEL classification code is proper the subject of the article.
  4. Citations in text must be done according to APA's rules (American Psychological Association).  Notes must be added into footnotes with a font size of 8 font. In-text citations, the author's last name and the year of publication and page number of the publication for the source must appear in the text. If there is not an author name, institution name must be used instead of an author name. For example, (Yılmaz, 2008:15), (Öztürk and Akdoğan, 2010:225), (Öncü et al., 2005:10-12), (DPT, 2011:320).
  5. Studies must include Turkish and English abstracts which not exceed 170 words. At most three keywords must be written below the abstract. Abstracts must be written regular, eight font size. Line spacing should be single-spaced, and paragraphs should be justified both right and left sides.
  6. References must be written with a font size of 10 at the end of the paper. According to the last name of authors, references should be started after the last page of the text and listed with alphabetical order according to the last name of authors If an author's more than one studies is referred, a source with an older publication date should be written first. If an author has more than one studies in the same year is referred, alphabetical symbols (i.e. a,b,c..) must be used with the years in references and also in-text citations. For example; 2010a, 2010b, 2010c, etc. If any author's single and more than one author's studies are referred, his/her single-author study must be written first. References must be written based on APA citation rules. (e.g. Last Name, First letter of the first name. (Date), Name of Study, Place of publication: Press.)
  7. The links below could be visited to get detailed information about APA citation rules.
  1. You can download the template file to be used in the article application by clicking the link
  2. You can visit the Layout Template (New) page for the layout file of the article formats in publication preparation.
  3. There is no charge for publishing articles in our journal.