Vol. 1 No. 3 (2016): Turkish Journal of Marketing
Articles

IS THERE A LINEAR RELATIONSHIP BETWEEN INDIVIDUAL HAPPINESS AND INDIVIDUAL BUSINESS PERFORMANCE?

Mustafa ŞEHİRLİ
Sağlık Bilimleri University

Published 2017-08-25

Keywords

  • Individual,
  • Happiness,
  • Performance
  • bireysel,
  • mutluluk,
  • performans

How to Cite

ŞEHİRLİ, M., & TAŞKENT, Z. (2017). IS THERE A LINEAR RELATIONSHIP BETWEEN INDIVIDUAL HAPPINESS AND INDIVIDUAL BUSINESS PERFORMANCE?. Turkish Journal of Marketing, 1(3), 150-163. https://doi.org/10.30685/tujom.v1i3.9

Abstract

In this study, the individual perspective of the term happiness, which has been questioned as a philosophical matter throughout the human history, and employees’ individual performance within business organizations have been observed to identify whether there is a direct relation or not. By using the Fordy Emotion Meter, a survey was conducted among white collar employees in Turkish Airlines Inc. and the outcomes of the survey was compared with the scores given by superior managers to those employees. In order to examine the existence of this relation; the frequency and Chi-square analysis have been implemented in the study. As a result, although it can be said that there is a relation between individual happiness and employee’s performance, it cannot be accepted as scientific. Becuase the concept happiness as a perceptual variable has to be measured just through an expanded quastionnaire.   

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