THE ATTITUDES OF HUMAN CAPITAL IN INTERNATIONAL COMPANIES ‎TOWARDS USING PODCASTING AS AN INNOVATIVE ASYNCHRONOUS TRAINING ‎AND DEVELOPING TOOL

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Ahmed Eid GHAREEB
http://orcid.org/0000-0002-5372-1632

Abstract

Although many studies discussed podcasting benefits from different areas like (  Lee & Chan, 2007‎; ‎ Evans, 2008; Kennedy et al., 2011‎)‎  no one discussed the attitudes of Human Capital ‎towards Using it as an ‎Innovative Asynchronous training ‎and developing ‎tool. ‎ so this ‎paper aims to investigate these attitudes.‎ In order to do so,  The researcher investigated a field study taking a sample participants of 120 workers from the ‎studied companies and gave them a five-point Likert scale‎ questionnaire about their attitudes towards Using Podcasting in training. The data were analyzed using SPSS. It was found that ‎ participants ‎had a very positive attitude toward podcasts and had very high motivation to develop their skills with the help of podcasts.

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How to Cite
GHAREEB, A. E. (2017). THE ATTITUDES OF HUMAN CAPITAL IN INTERNATIONAL COMPANIES ‎TOWARDS USING PODCASTING AS AN INNOVATIVE ASYNCHRONOUS TRAINING ‎AND DEVELOPING TOOL. TURKISH JOURNAL OF MARKETING, 1(3), 138-149. https://doi.org/10.30685/tujom.v1i3.14
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Author Biography

Ahmed Eid GHAREEB, Jazan University, Community college, 42145, Jazan, ‎Saudi Arabia, phone: 00966557619459, ‎Fax: ‎(+966)73235398 ‎, E-mail: theprof82@yahoo.com ‎Ahmedeid82@jcba.edu.sa

assistant professor, Business Administration

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