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Ahmed Eid GHAREEB
Jazan University, Community college, 42145, Jazan, Saudi Arabia, phone: 00966557619459, Fax: (+966)73235398 , E-mail: firstname.lastname@example.org Ahmedeid82@jcba.edu.sa
How to Cite
THE ATTITUDES OF HUMAN CAPITAL IN INTERNATIONAL COMPANIES TOWARDS USING PODCASTING AS AN INNOVATIVE ASYNCHRONOUS TRAINING AND DEVELOPING TOOL
Vol 1 No 3 (2016): TURKISH JOURNAL OF MARKETING
Submitted: Aug 17, 2017
Published: Aug 25, 2017
Although many studies discussed podcasting benefits from different areas like ( Lee & Chan, 2007; Evans, 2008; Kennedy et al., 2011) no one discussed the attitudes of Human Capital towards Using it as an Innovative Asynchronous training and developing tool. so this paper aims to investigate these attitudes. In order to do so, The researcher investigated a field study taking a sample participants of 120 workers from the studied companies and gave them a five-point Likert scale questionnaire about their attitudes towards Using Podcasting in training. The data were analyzed using SPSS. It was found that participants had a very positive attitude toward podcasts and had very high motivation to develop their skills with the help of podcasts.