Vol. 1 No. 2 (2016): Turkish Journal of Marketing
Articles

CHALLENGES TO MULTINATIONAL COMPANIES AND ITS IMPACT ON THE MARKETING POLICIES IN EGYPT

Ahmed Eid GHAREEB
Jazan University, Community college, 42145, Jazan, ‎Saudi Arabia, phone: 00966557619459, ‎Fax: ‎(+966)73235398 ‎, E-mail: theprof82@yahoo.com ‎Ahmedeid82@jcba.edu.sa
Bio

Published 2017-06-02

Keywords

  • Mısır Devrimi,
  • Çokuluslu Åžirketlerin Karşılaştıkları Zorluklar,
  • Pazarlama Karması
  • ‎ Egyptian revolution,
  • Challenges to multinational ‎companies,
  • marketing mix

How to Cite

GHAREEB, A. E. (2017). CHALLENGES TO MULTINATIONAL COMPANIES AND ITS IMPACT ON THE MARKETING POLICIES IN EGYPT. Turkish Journal of Marketing, 1(2), 94-119. https://doi.org/10.30685/tujom.v1i2.6

Abstract

Although many studies  discussed Marketing Mix from different areas  like (P. Yasanallah ,et al ,2012; ‎Thomas ,2010; Gandolfo, et al. ,2009)‎ ‎but no one discussed it's relation with the political changes so this ‎paper aims to investigate the challenges to multinational companies and its impact on ‎the ‎marketing Mix ‎after ‎Egyptian Revolution.‎ In order to do so,  The researcher investigated a field study taking a sample participants of 110 managers and ‎specialists from the ‎studied companies and gave them a questionnaire about the Challenges to ‎multinational companies. It was found a positive and statistically significant relationship ‎between  Challenges to multinational companies and its impact on the ‎marketing Mix. So ‎multinational companies should change marketing policies according to political, Economic ‎and Legal changes‏ ‏and the regime in every country they invest in. 

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