Vol. 4 No. 1 (2019): Turkish Journal of Marketing
Articles

THE LAST DECADE OF MARKETING RESEARCH: THE CASE OF EUROPEAN JOURNAL OF MARKETING

Adnan DUYGUN
ISTANBUL GELISIM UNIVERSITY/FACULTY OF ECONOMICS, ADMINISTRATIVE AND SOCIAL SCIENCES/DEPARTMENT OF AVIATION MANAGEMENT/AVIATION MANAGEMENT PR.
Süleyman Ahmet MENTEŞ
Assoc. Prof., Ph.D., Tekirdag Namik Kemal University

Published 2019-05-12

Keywords

  • Marketing Research, Bibliometric Analysis, European Journal of Marketing
  • Pazarlama Araştırması, Bibliyometrik Analiz, European Journal of Marketing

How to Cite

DUYGUN, A., & MENTEŞ, S. A. (2019). THE LAST DECADE OF MARKETING RESEARCH: THE CASE OF EUROPEAN JOURNAL OF MARKETING. Turkish Journal of Marketing, 4(1), 1-10. https://doi.org/10.30685/tujom.v4i1.40

Abstract

This study aims to present a bibliometric analysis of the research papers published in the European Journal of Marketing (EJM) from the year 2008 to 2017. According to results, 762 research papers were published in the European Journal of Marketing from the year 2008 to 2017. The distribution of top three subjects is as follows; product and branding (148 papers, 19.42%), marketing communications (119 papers, 15.62%) and consumer behaviour (109 papers, 14.30%). The top three article contributing countries are the UK, Australia, and the USA. The results also exhibit that most of the research papers (543 papers, 71.26%) have 51 or more references. Finally, approximately half of the research papers (352 papers, 46.20%) are cited up to ten times. The results are important for the guidance of academicians and researchers who study in marketing.

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