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© TURKISH JOURNAL OF MARKETING, 2017
Ahmed Eid GHAREEB
Jazan University, Community college, 42145, Jazan, Saudi Arabia, phone: 00966557619459, Fax: (+966)73235398 , E-mail: firstname.lastname@example.org Ahmedeid82@jcba.edu.sa
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Challenges To Multinational Companies And Its Impact on The Marketing Policies in Egypt
Vol 1 No 2 (2016): TURKISH JOURNAL OF MARKETING
Submitted: Mar 30, 2017
Published: Jun 2, 2017
Although many studies discussed Marketing Mix from different areas like (P. Yasanallah ,et al ,2012; Thomas ,2010; Gandolfo, et al. ,2009) but no one discussed it's relation with the political changes so this paper aims to investigate the challenges to multinational companies and its impact on the marketing Mix after Egyptian Revolution. In order to do so, The researcher investigated a field study taking a sample participants of 110 managers and specialists from the studied companies and gave them a questionnaire about the Challenges to multinational companies. It was found a positive and statistically significant relationship between Challenges to multinational companies and its impact on the marketing Mix. So multinational companies should change marketing policies according to political, Economic and Legal changes and the regime in every country they invest in.