Yayınlanmış 04.01.2026
Anahtar Kelimeler
- Dijital Tüketici Yorgunluğu, Dijital Tükenmişlik, Dikkat Ekonomisi, Dijital Kaçınma, Sosyal Medya
Telif Hakkı (c) 2026 Sinem Sargın

Bu çalışma Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License ile lisanslanmıştır.
Nasıl Atıf Yapılır
Öz
Dijital tüketici yorgunluğu, bireylerin dijital platformlardaki sürekli uyarılma, bilgi maruziyeti ve etkileşim nedeniyle deneyimledikleri zihinsel, duygusal ve davranışsal tükenmişliği ifade etmektedir. Dolayısıyla, dijital yorgunluk, davranışsal, duygusal ve bilişsel boyutlarda ortaya çıkan bir tükenme halidir. Bu çalışma, dijital tüketici yorgunluğuna yönelik kavramsal bir model önermek amacıyla pazarlama, tüketici davranışı ve dijital iletişim alanlarındaki literatürü inceleyerek kavramsal bir yaklaşım benimsemiştir. Dijital tüketici yorgunluğunun boyutları; kişisel, teknolojik ve sosyo-kültürel öncülleri; tüketici davranışı ile zihinsel ve psikolojik refah açısından sonuçları detaylı olarak açıklanmakta ve sonrasında kavramsal bir model önerisi ile 15 örnek hipotez sunulmaktadır. Model ve örnek hipotezler, gelecekteki ampirik araştırmalar ve disiplinler arası çalışmalar için temel bir çerçeve sunmaktadır. Bu çalışma aynı zamanda uygulayıcılara ve pazarlama yöneticilerine dikkat dostu stratejilerin geliştirilmesinde rehberlik etmektedir.
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