Vol. 2 No. 1 (2017): Turkish Journal of Marketing
Articles

THE EFFECTS OF MOTIVATION AND INVOLVEMENT ON PERCEIVED VALUE OF THE DESTINATION EXPERIENCE

Aycan KÜLAHLI
Balıkesir University
Binnaz ÇİNAR
Balıkesir University
Fatih KOÇ
Assist. Prof. Dr., Kocaeli University
Volkan ÖZBEK
Assist. Prof. Dr., Balıkesir University
Özge AKYEL
Balıkesir University

Published 2017-11-08

Keywords

  • Motivation,
  • Involvement,
  • Perceived Value
  • Motivasyon,
  • İlgilenim,
  • Algılanan Değer

How to Cite

KÜLAHLI, A., ÇİNAR, B., KOÇ, F., ÖZBEK, V., & AKYEL, Özge. (2017). THE EFFECTS OF MOTIVATION AND INVOLVEMENT ON PERCEIVED VALUE OF THE DESTINATION EXPERIENCE. Turkish Journal of Marketing, 2(1), 42-60. https://doi.org/10.30685/tujom.v2i1.17

Abstract

This study aims to determine potential effects of involvement and motivation of tourists visiting Bursa city center on the perceived value of destination experience. In order to achieve this aim, a survey was conducted on conveniently selected 400 domestic tourists staying at a 5 star hotel in Bursa city center. Data analyses revealed that escape and socialization dimensions of push factors have positive effects on involvement. Further, relaxing dimension of push factors and involvement were found to exert significant effects on the perceived value of the destination experience.

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